![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/fc64ecf3-d42a-4dcb-9b4e-aae2f97dc281_rw_1200.gif?h=f2d23cdba1f6b55a47d55d63fbdeda1a)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/7c40b379-35e4-4e7b-9c03-3ac308b6ce6c_rw_1200.gif?h=aeb118431399796de5053d5f7a27a7d4)
ART DIRECTION
DESIGN / CGI
ANIMATION
WE TV
CLIENT: AMC Networks
STUDIO: VIEWPOINT CREATIVE
Ah, neon, such a prime example of atemporal futurism, a physical representation of the ethereal, literal lightning in a bottle, classic elegance with decadent pop. The premise of this look was to take the cliche "pop entertainment" aesthetic and imagine how it could exist in the "physical" world.
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/b774d3ba-bb0d-468c-98ce-a4ebd39cf36a_rw_1920.png?h=9487b0a625ee10d4f784e6b39253793e)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/d9ad811f-087d-4851-bf70-501b7fffc982_rw_1920.png?h=c9865ba2497f9e49e2b9a4597024ebb3)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/4abd2891-1108-477c-8807-191a8c4935c7_rw_1920.png?h=c2369e3446b63f147f4f131d0c9ef59a)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/bc3c81d1-05de-4b69-807b-22da223c58ee_rw_1920.png?h=8c9694d2260f1e6ba4b2c8bccedec5d0)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/815fd0a9-6b67-4b64-93a3-ddcd6c59c7be_rw_1920.png?h=fa3a73398058560c5f333f7d2e06a3aa)