ART DIRECTION
DESIGN
3D​​​​​​​
ANIMATION

HALFTIME REPORT 
STUDIO: TROIKA
CLIENT: ESPN

I was asked by the awesome team at Troika, to come up with a look for a sports highlights show called Halftime Report, but with the very specific request that I should not speak to any particular discipline, so no helmets no balls or anything that overtly said SPORTS! yet it had to overtly say SPORTS!
This proved to be a pretty cool challenge, and I started thinking about the essence of sports, how organized sports are all about achieving specific tasks in a set amount of time, time... so the centerpiece of it all would be a stopwatch, a universal symbol and device for all training. 
I had been playing with what I was calling a high-def post vaporwave aesthetic for some personal projects and decided to feed that aesthetic into the look, to break the conceptual rigidness off time and give things a free flowing feel through its iridescence and controlled chaos. 
Conceptual Exploration
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