![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/666c682f-7b99-468b-8d6d-623ed35dd0f0_rw_1920.jpg?h=08793390723a758b85db543c50332d9b)
ART DIRECTION
DESIGN
3D
ANIMATION
HALFTIME REPORT
STUDIO: TROIKA
CLIENT: ESPN
I was asked by the awesome team at Troika, to come up with a look for a sports highlights show called Halftime Report, but with the very specific request that I should not speak to any particular discipline, so no helmets no balls or anything that overtly said SPORTS! yet it had to overtly say SPORTS!
This proved to be a pretty cool challenge, and I started thinking about the essence of sports, how organized sports are all about achieving specific tasks in a set amount of time, time... so the centerpiece of it all would be a stopwatch, a universal symbol and device for all training.
This is one of the looks I pitched, I had recently been playing with what I was calling a high-def post-vaporwave aesthetic for some personal projects and decided to feed it into the look, to break the conceptual rigidness of time and give things a free flowing feel through its iridescence and controlled chaos.
Below are frames of my pitched look followed by a bit of the conceptual process that includes concept map, moodboard (yes I referenced myself) and write up, follwed by some of the iridescent high-def post-vaporwave personal stuff I had been doing and finally an alt color version as to quote the team, I had gone a bit acid-trip rave with the colors.
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/48048d01-470c-4c97-b6d1-fc0a09c7fb7b_rw_1920.jpg?h=ecc39e6374978246546d97ac1e595c96)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/92eae67e-33dc-42e9-96b8-fa76682c243a_rw_1920.jpg?h=0e419163c64e48d65eb17a631db9bef6)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/7e0186f2-b0e3-4cc7-b0c2-40404cf7ccc5_rw_1920.jpg?h=23e5684c588973803dd4ac1fafc25b59)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/c78f07ad-6e0c-48e4-9359-ee7f7b3b4c2e_rw_1920.jpg?h=bc68989f01bff53d824665a72d771572)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/c775d6b8-869f-4805-ac07-00623823b2a5_rw_1920.jpg?h=521e04a0b67e75e4c31d296e8b1ab533)
![Conceptual Exploration](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/8d61fb5c-cb9f-4cd2-aea8-339b783f09b7_rw_1920.jpg?h=367a87664bc027599d8fb37811a3d900)
Conceptual Exploration
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/0c57e1b6-569e-4f37-af1a-f088a1deff07_rw_1920.jpg?h=f72f7a03efd3169bf1b5737b014641a8)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/909e0e46-5c8a-450b-a9fa-2e8631db5cf3_rw_1920.jpg?h=420b461bf1ec4257b29660e3efb6d520)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/425df97f-8b6e-454a-9f11-5a64c6fb7031_rw_1920.jpg?h=9b263f765e9b3a9628aafefcd162772a)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/aa28eac7-51f1-42ab-8d71-b56af0e6f7fa_rw_1920.jpg?h=a40431d788ed5d33e6a97063fe599e1a)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/d95d7f49-dbc1-4ab2-96f0-84b83a097816_rw_1920.jpg?h=44bbd5eef9c683aa2a80b2643cdcf9a6)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/7946514f-104f-428f-bf7d-507d8081be68_rw_1920.jpg?h=c296de0b3528eccd0688fbaed0b1e33d)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/02c05afd-ad17-4f74-873d-fae83e68fd58_rw_1920.jpg?h=6260fdcbfbc11dd93a264df7743e33eb)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/37fe88ce-230f-4a8a-b1b1-2ceee7a36b08_rw_1920.jpg?h=8eb7604878c96b8ed5b7d99944d4076b)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/a42f3459-05fe-4c49-a871-a5289ca80842_rw_1920.jpg?h=7ec5b89ef54e410497929efe212e7596)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/2e638041-6400-4184-9c66-978ac0991bc4_rw_1920.jpg?h=adc7add5c58a4f80838de3d09d8c9e79)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/4621facc-0e74-493f-a0dc-40e6fcc183b1_rw_1920.jpg?h=c3075ea8cf2d0fbf31ced7d210b91336)
![](https://cdn.myportfolio.com/cc19f2d876d02d320061c2c48104fbe3/c1eca7d7-cea6-4baf-926b-fa7fa4db910f_rw_1920.jpg?h=97085ccdd54d4ad916648694ff2b210d)